Beauty marketplace and business operating system
Clients can discover providers, book appointments, earn loyalty, and receive offers while owners manage bookings, staff, clients, POS, marketing, and performance.
Product Detail
BuTouch
BuTouch is an AI-enabled beauty-tech platform for salons, spas, and massage businesses, connecting client booking journeys with owner tools for appointments, staff, marketing, POS, and analytics.
The product brings marketplace discovery, loyalty rewards, offers, and AI recommendations together with a command center for business owners, including a free basic tier and ad revenue share model.
Recommendations, targeting, and smarter operations
The product concept uses AI to support client recommendations, offer matching, owner decision-making, and analytics-led service growth.
Free basic tier with ad revenue share
The platform is designed for adoption by salons and spas through a free entry point, promotional tools, loyalty features, and monetization through advertising and upgrades.
Product Screens
Marketplace, loyalty, and salon operations
The proof visuals show the client booking app, loyalty wallet, staff schedule, owner command center, POS-adjacent operations, and analytics dashboards.
Experience Coverage
A two-sided product for clients and beauty businesses
BuTouch combines consumer marketplace features with the operating tools salons need to run appointments, staff, promotions, POS, inventory, and analytics.
Discovery, booking, loyalty, and offers
Clients can find salons and spas, choose available time slots, confirm appointments, track rewards, and receive targeted offers.
Schedule, staff, marketing, POS, and analytics
Owners get a command center for bookings, staff status, quick actions, inventory signals, revenue metrics, and service performance.
Canada-ready launch model
The concept supports English and French experiences, a free basic tier, promotional inventory, and ad revenue sharing for participating businesses.
What It Solves
Beauty businesses often manage bookings, staff, promotions, reviews, loyalty, and reporting across disconnected tools. BuTouch brings those workflows into one shared platform while giving clients a marketplace to discover and book services.
Core Capabilities
- Client marketplace discovery and booking
- Loyalty wallet, rewards, and instant offers
- Salon schedule, staff, and appointment operations
- Marketing broadcasts, POS flows, and inventory alerts
- Owner analytics, service reporting, and revenue visibility
Bluethroat Edge Role
The team shaped the product proof story across customer mobile journeys, owner dashboards, loyalty, AI-enabled recommendations, analytics, and the marketplace operating model.
More Product Work
Explore the rest of the Bluethroat Edge Proof Board.
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